That strategy is different from those of Shipt's rivals, she said.
TARGET SHIPIT HOW TO
Shipt's Caruso said when hiring the company looks for delivery people who know how to shop and have strong communication skills and an eye for detail. This means shoppers can recommend an appealing substitution when an item is out of stock, reach out for last-minute shopping list additions or even suggest items to add to a basket. Shipt also added a feature that flags customers' dietary restrictions, such as a gluten-free diet. Over time, that shopper gets to know a person's preferences, too. Since August, customers have had the option when placing an order to request the same shopper who picked out their items before. "They're what sets us apart from the competition." They're our secret sauce," said Shipt CEO Kelly Caruso. Its pool of gig workers, which it calls shoppers, tripled to 300,000 from the start of the pandemic to the end of last year, according to the company. Sales for the same-day service more than quadrupled in the fiscal year ended Jan. In a crowded delivery landscape, Shipt is using customer relationships to retain both the families who order from the service and the gig workers who shop for it - and ultimately, to increase sales.įounded in 2014, Shipt has grown significantly during the Covid-19 pandemic, as consumers sought safe and convenient ways to shop.
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